5 Netflix Insights In 2024 That Are Shaking Up The Streaming World

Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike. TikTok delivered 2.9 billion engagements at a 19% engagement rate, despite accounting for fewer than a third of tracked creator profiles and less than half the content volume of Instagram. Sabrina Carpenter led all creators and artists tracked by WeArisma with $20 million in EMV. Heineken generated $3.1 million in EMV from just 33 pieces of content, producing one of the highest EMV-per-post ratios among tracked brands. Press coverage from outlets including Vogue, People magazine, Refinery29, and ET Online accounted for 54% of the brand’s total EMV.

“These honors show the depth of our students’ skills and the quality of the opportunities they have through Sports Link and the Department of Media,” said Alex Kartman, director of sports production and senior lecturer of media. Kieffer, a rising junior from Greenwood, Indiana, has worked as a documentary and feature producer and videographer for Sports Link, including on “Together,” a docuseries focused on Ball State football. Locker was nominated in the Photographer — News or Sports category for “Cinematography Reel.” Another Sports Link production, “Together (2025),” earned a nomination in the Sports Program — Post Produced or Edited category. “This recognition reflects the exceptional work happening across CCIM, where our students are creating professional-quality content while learning from faculty who are accomplished leaders in their fields,” said Kristen McCauliff, dean of CCIM. The awards were presented at the 2026 NATAS Central Great Lakes Regional Emmy Awards in Cleveland, according to a community announcement.

“Finding a home for Rhode was a really scary process, but as soon as I met the Elf Beauty team, I could tell they had earned media such a strong sense of community, and that spoke volumes to me because I know how I feel about our Rhode community,” says Bieber. You do not need a massive marketing budget to generate buzz in your local community. The combination of year-round visibility, local press, and an engaging demo can create an absolute frenzy of traffic. Foot traffic alone won’t maximize your sales, so it pays to pitch your unique process to the local press. "They're not entirely in a brand's control like paid media is," he told TechNewsWorld. AI search is freeing up money previously spent elsewhere, contended Adam Landis, head of strategic growth at Branch, a mobile analytics software company in Redwood City, Calif.

Earned media’s role in AI discovery and visibility

• New brands hijack imaginations, redefine categories, and own the prompt.
• Earned media is coverage and attention you receive organically without paying for placement—like news articles, reviews, or organic social mentions.
• “These honors show the depth of our students’ skills and the quality of the opportunities they have through Sports Link and the Department of Media,” said Alex Kartman, director of sports production and senior lecturer of media.

It doesn’t directly correlate to business outcomes like sales or leads, and it can be influenced by factors outside your control (like changes in platform algorithms). It’s important to also track other key performance indicators, such as reach, engagement rate and conversion rate. While earned media value can provide valuable insights into the impact of your social media efforts, it isn’t the only metric that should be considered. Earned media value, or EMV, is a way to value the different actions people take when they interact with different social media content. While EMV is a great tool for understanding your brand’s social presence, it’s just that—a tool. But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric?

There are always content creators out there who are writing "roundup" articles, which list the best of a particular type of product for customers who seek high-quality items. Smaller business developments might not earn the attention of major media conglomerates, but they very well could capture the interest of a trade publication focused on their industry. A tweet, therefore, is a tiny instance of earned media. So, just like a story on TV about a new business development, local newspapers can just as easily pick this story up and write it down for online readers.

Measuring Earned Media

In a 2019 study by the Institute for Public Relations, participants shown an earned news story, an advertisement, a blog post, and a company blog post found the earned media story the most credible. As one example, while the 2016 Trump political campaign was cited as having obtained billions of dollars in earned media, one study estimated that 23% of earned media mentions were negative. Further, because the person or organization does not control the message once it is in the hands of a journalist, the message may not be what they wanted, and may be negative.

The brand has seen incredible growth, more than doubling its consumer base over the past year and driving a total of $212 million in net sales in the 12 months ended March 31, 2025. Rhode has quickly established itself as a disruptor in content, commerce and community, building a robust direct-to-consumer business. Rhode is a beautiful brand that we believe is ready for rocketship growth.” We are excited by rhode’s ability to break beauty barriers, fully aligning with e.l.f. Beauty’s vision to create a different kind of company.

Every time you create content for your website, search engines take note. Actively sharing user-generated content on social media not only provides valuable social proof but also strengthens brand loyalty and fosters a sense of community. How your brand behaves, how good your product is and how interesting your content is are all things that you can control. You can certainly do outreach with press releases but it’s not up to you when or where coverage takes place. You might be thinking that media coverage falls under paid media, which is true for certain types. After reading a positive review of a local business, 31% visit the business’ website and 28% continue to look for more reviews.

It also provides you with sentiment, authority analysis, and calculated reach — tangible metrics to assess the impact of your earned media. You can measure earned media reach with specialized tools, like Prowly's Media Monitoring. This, in turn, encourages them to share more, resulting in a greater amount of earned media for your brand. It proves invaluable in generating additional earned media.