5 Netflix Insights In 2024 That Are Shaking Up The Streaming World

Through interviews with startups, influencers, brands, and platforms, Nii and his team explore how influencer marketing is being effectively used to benefit businesses and personal brands alike. TikTok delivered 2.9 billion engagements at a 19% engagement rate, despite accounting for fewer than a third of tracked creator profiles and less than half the content volume of Instagram. Sabrina Carpenter led all creators and artists tracked by WeArisma with $20 million in EMV. Heineken generated $3.1 million in EMV from just 33 pieces of content, producing one of the highest EMV-per-post ratios among tracked brands. Press coverage from outlets including Vogue, People magazine, Refinery29, and ET Online accounted for 54% of the brand’s total EMV.

“These honors show the depth of our students’ skills and the quality of the opportunities they have through Sports Link and the Department of Media,” said Alex Kartman, director of sports production and senior lecturer of media. Kieffer, a rising junior from Greenwood, Indiana, has worked as a documentary and feature producer and videographer for Sports Link, including on “Together,” a docuseries focused on Ball State football. Locker was nominated in the Photographer — News or Sports category for “Cinematography Reel.” Another Sports Link production, “Together (2025),” earned a nomination in the Sports Program — Post Produced or Edited category. “This recognition reflects the exceptional work happening across CCIM, where our students are creating professional-quality content while learning from faculty who are accomplished leaders in their fields,” said Kristen McCauliff, dean of CCIM. The awards were presented at the 2026 NATAS Central Great Lakes Regional Emmy Awards in Cleveland, according to a community announcement.

“Finding a home for Rhode was a really scary process, but as soon as I met the Elf Beauty team, I could tell they had earned media such a strong sense of community, and that spoke volumes to me because I know how I feel about our Rhode community,” says Bieber. You do not need a massive marketing budget to generate buzz in your local community. The combination of year-round visibility, local press, and an engaging demo can create an absolute frenzy of traffic. Foot traffic alone won’t maximize your sales, so it pays to pitch your unique process to the local press. "They're not entirely in a brand's control like paid media is," he told TechNewsWorld. AI search is freeing up money previously spent elsewhere, contended Adam Landis, head of strategic growth at Branch, a mobile analytics software company in Redwood City, Calif.

Earned media’s role in AI discovery and visibility

• New brands hijack imaginations, redefine categories, and own the prompt.
• Earned media is coverage and attention you receive organically without paying for placement—like news articles, reviews, or organic social mentions.
• “These honors show the depth of our students’ skills and the quality of the opportunities they have through Sports Link and the Department of Media,” said Alex Kartman, director of sports production and senior lecturer of media.

It doesn’t directly correlate to business outcomes like sales or leads, and it can be influenced by factors outside your control (like changes in platform algorithms). It’s important to also track other key performance indicators, such as reach, engagement rate and conversion rate. While earned media value can provide valuable insights into the impact of your social media efforts, it isn’t the only metric that should be considered. Earned media value, or EMV, is a way to value the different actions people take when they interact with different social media content. While EMV is a great tool for understanding your brand’s social presence, it’s just that—a tool. But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric?

There are always content creators out there who are writing "roundup" articles, which list the best of a particular type of product for customers who seek high-quality items. Smaller business developments might not earn the attention of major media conglomerates, but they very well could capture the interest of a trade publication focused on their industry. A tweet, therefore, is a tiny instance of earned media. So, just like a story on TV about a new business development, local newspapers can just as easily pick this story up and write it down for online readers.

Measuring Earned Media

In a 2019 study by the Institute for Public Relations, participants shown an earned news story, an advertisement, a blog post, and a company blog post found the earned media story the most credible. As one example, while the 2016 Trump political campaign was cited as having obtained billions of dollars in earned media, one study estimated that 23% of earned media mentions were negative. Further, because the person or organization does not control the message once it is in the hands of a journalist, the message may not be what they wanted, and may be negative.

The brand has seen incredible growth, more than doubling its consumer base over the past year and driving a total of $212 million in net sales in the 12 months ended March 31, 2025. Rhode has quickly established itself as a disruptor in content, commerce and community, building a robust direct-to-consumer business. Rhode is a beautiful brand that we believe is ready for rocketship growth.” We are excited by rhode’s ability to break beauty barriers, fully aligning with e.l.f. Beauty’s vision to create a different kind of company.

Every time you create content for your website, search engines take note. Actively sharing user-generated content on social media not only provides valuable social proof but also strengthens brand loyalty and fosters a sense of community. How your brand behaves, how good your product is and how interesting your content is are all things that you can control. You can certainly do outreach with press releases but it’s not up to you when or where coverage takes place. You might be thinking that media coverage falls under paid media, which is true for certain types. After reading a positive review of a local business, 31% visit the business’ website and 28% continue to look for more reviews.

It also provides you with sentiment, authority analysis, and calculated reach — tangible metrics to assess the impact of your earned media. You can measure earned media reach with specialized tools, like Prowly's Media Monitoring. This, in turn, encourages them to share more, resulting in a greater amount of earned media for your brand. It proves invaluable in generating additional earned media.

B2B Content Marketing: A Comprehensive Guide

Or learn more about Propolis – the global community for B2B marketers. We recommend checking out our B2B content marketing strategy course with Ruth here. More importantly, it helped improve the quality of life for children which added an emotional component to the campaign on top of the business objective.

B2B businesses must find new ways to constantly improve their products’ functionality and ease of use to improve their chances of increasing market share while maintaining customer loyalty. Perhaps the most significant challenge most B2B companies face is finding businesses to buy their goods and services. All functioning economies rely on successful buying and selling between companies in different sectors across the supply chain. They provide goods and services other customer-facing tertiary companies need to do their jobs. Consumers aren’t a direct factor in B2B transactions, but they’re a critical component of why B2B companies work together.

There are numerous social media key performance indicators that you can track when evaluating your campaigns. A bit of market research can go a long way toward informing a social media content strategy. Business decision-makers often peruse LinkedIn for data points and industry insights, so sharing links to recent videos, infographics or white papers can drive up engagement. B2B content can perform well on social media if it’s promoted on the right channels.

Interview existing customers, survey prospects, and analyze support tickets to gather authentic insights. This approach is important because B2B buying cycles are long, as multiple people need to be convinced moving forward in the funnel. By following these steps, you will have a structured strategy to ensure every piece serves specific business objectives and guides prospects toward conversion.

A business education built for impact

But you may also want to add video to your content marketing strategy. There’s still a place for traditional blog posts and reports. Mostly because most brands prefer to stick to the old mainstays of B2B content (like blog posts and reports).

How to optimize your Instagram profile for small business marketing

The campaign developed a series of videos, which caught the eyes of donors, therapists, healthcare providers and even insurance companies. So that would be how I’d encourage people to get started with content marketing.” Chances are, you’ll probably come up with a handful of other ones when you just go through this checklist alone. Making content can be completely free if you want it to be or it might require a budget for resources. They also build a community and provide real-time expertise straight away.

Content should include a call-to-action (CTA) that urges audience members to take the next steps, whether that’s filling out a form to request more information or calling the sales team to schedule a demo. The data points and facts presented in the content must all be truthful and free of errors or false assertions that could mislead B2B audiences and cause damage to either the company or its target audience. B2B content should not only be relevant to the target audience’s needs and pain points, it must also be created in support of the company’s own business objectives.

That will dictate the type of B2B content ideas you’ll want to pursue and which channels suit best for the type of content you’re publishing. Once you solidify that, think about what key themes and pain points your audience is going to be struggling with and start building a list. With that being said, we recommend using the 3 Rs as your B2B content strategy framework. In addition, only 5% of customers are in the market in any given month whereas 95% of people aren’t – this means that, for the most part, potential buyers aren’t ready to hear sales messages straight away.

The beauty of Instagram for growing businesses is that you can compete effectively with larger companies by being more real, responsive, and connected to your community. To make the most impact, here are the key metrics you should focus on. The key is to create opportunities where people naturally want to take photos, tag your brand, and show off their purchases. Monitoring these key metrics can help refine your strategy and create content that resonates with your audience. You can include fun, interactive elements such as polls, questions, and quizzes to get people involved. With its huge user base and people always looking for new products and businesses, it’s a great place to position your business if you want to grow fast.

• Visual assets simplify complex data and improve shareability across presentations, sales materials, and social channels.
• When you know your content goals, it’s easier to identify the KPIs needed for measuring the efficacy of your strategy.
• With AACSB accreditation, a distinction held by fewer than 6% of business schools worldwide, you’ll graduate with a degree that carries real weight.
• Businesses can consider investing in B2B marketing software to streamline their content marketing efforts and maximize their impact.
• It is a fully functional revenue engine, a customer care hub and the modern equivalent of a storefront window.
• That research feeds directly into campaign strategy, which helps improve relevance and positioning.

Middle-funnel prospects understand their problem and are actively researching potential solutions. But in reality, a single purchase decision at a mid-size or enterprise company typically involves five to ten Business-to-business content marketing people across different roles. As discussed throughout this guide, content marketing strategies involve creating valuable resources that attract and engage target audiences.

Naturally, you will want to publish and promote your own content, but it’s also a good idea to share engaging and insightful content from others. If there’s one thing LinkedIn members find engaging, it’s a fresh idea. There are a few key things you can do to start growing your following now. Once you know what you want to accomplish, it’s easier to define your audience. Whether raising awareness or generating leads, targeting is key. Your page should offer ample opportunities for prospective customers to learn more about your brand and the people who work there, as well as engage with relevant content.

Conduct keyword research and evaluate search intent to fine-tune your approach. To ensure your B2B content marketing activities help drive growth, set goals for your campaigns that tie into key business goals. Use these buyer personas to inform how you tailor your content strategy and marketing messages to each audience member. Write up a handful of profiles or bios that represent key stakeholders and decision-makers you encounter during the sales process.